5 Reasons to Avoid Ad Hominem Arguments

“From the Latin “to the man” or “to the person,” it is a (fallacious) argumentative device that involves attacking one’s opponent instead of rebutting his argument.

Though timelessly popular, the ad hominem has found particular prominence in the current age, which combines plummeting intelligence with instantaneous, character-limited communication. (A toxic mixture, indeed.)”

https://fee.org/articles/5-reasons-to-avoid-ad-hominem-arguments/