Humans Have Goals. And They Value Goods and Services Accordingly

“The marginal utility theory as presented by popular economics describes an individual without any goals, and who is driven by psychological factors. This individual is not aiming consciously to reach his goals. In this sense, popular economics describes not a human being but a human robot.”

https://mises.org/wire/humans-have-goals-and-they-value-goods-and-services-accordingly