Harvard Study Finds Consumers Don’t Care if Businesses Are Licensed, but Do Consider Customer Reviews and Pricing

‘A recent study by MIT, Harvard, Stanford, and Boston University found that consumers care far more about reviews and prices than government-mandated credentials.”

https://fee.org/articles/harvard-study-finds-consumers-don-t-care-if-businesses-are-licensed-but-do-consider-customer-reviews-and-pricing/